People Also Ask is a powerful feature in Google Search that allows users to find the answers to their questions more easily. This feature appears as a box of related questions at the top of the search results page, above the traditional blue links. When a user clicks on one of the questions, they are taken to a new page with an answer from a reputable source.
People Also Ask is a great way to get your business in front of potential customers who are already looking for answers to their questions. By appearing in this box, you can increase click-through rates and traffic to your website.
To appear in People Also Ask, your website must be optimized for the right keywords. You can use keyword research tools like Google Keyword Planner or SEMrush to find relevant keywords. Once you have a list of keywords, you need to create content that answers these questions. Your content should be well-written and informative, and it should include the keyword in the title and throughout the text.
How to rank your website for the People Also Ask feature?
Do your keyword research:
To appear in the People Also Ask box, you need to be optimized for the right keywords. Use keyword research tools like Google Keyword Planner or SEMrush to find relevant keywords. Moreover, do competitor analysis on the same so that you can have a better understanding of what keywords they’re using so that you can outperform them. If you’re searching the keywords related to your b2b business then you can take the help of the b2b SEO agency for better research.
Create Content:
Once you have a list of keywords, create content addressing these queries. The content should be well-written, and informative and must include the primary keyword in the title as well as throughout the text for better ranking. While creating content, also consider including questions in the H2 or H3 tags to make your content more relevant.
Optimize your website for voice search:
With the increasing popularity of voice assistants like Siri, Alexa, and Google Assistant, it’s important to optimize your website for voice searches. Voice searches are typically longer and more conversational than typed searches. Voice search is the future of SERP results because
Focus on on-page SEO and schema mark-up:
To rank higher in the People Also Ask box, make sure you’re focusing on on-page SEO. This includes optimizing your title tags, meta descriptions, and header tags. You should also use schema markup to help search engines understand your content.
Make sure your website is mobile-friendly:
Google has stated that they’re using a mobile-first index, which means they’re basing their rankings on the mobile version of your website. So, it’s important to make sure your website is responsive and mobile-friendly. You can use Google’s Mobile-Friendly Test tool to see if your website passes its criteria.
Focus on user questions-based content:
It’s essential to create content that’s based on user questions. You can use tools like Google Search Console and Quora to find out what people are searching for. You can also use Google’s autocomplete feature to get ideas for content. Once you have a list of questions, create comprehensive and informative articles that answer these questions.
Keep updating the content:
To maintain your ranking in the People Also Ask box, it’s important to keep your content fresh and up-to-date. This means regularly adding new and relevant content to your website. You can also use Google’s freshness algorithm to your advantage by publishing timely content that’s relevant to current events.
Wrapping up!
People Also Ask is a great way to increase traffic to your website and improve your click-through rate. By appearing in this box, you can reach potential customers who are already looking for answers to their questions.
