Studies show that the average social media user is active on approximately 6.6 platforms. This diversity necessitates brands to establish a presence across various channels to effectively reach their audience. However, maintaining consistent posts on multiple platforms can be daunting, repetitive, and exhausting.
Enter Jaynike, your solution to social media fatigue. With innovative tools designed for seamless integration with musician services like SoundCloud, Spotify, Apple Music, and YouTube, Jaynike simplifies your digital strategy. Learn more about maximizing your online impact at Jaynike.
The right social media automation tools can streamline this process. This article delves into the best tools available, helping you manage your online presence with ease and efficiency.
What is Social Media Automation?
This is the process of scheduling posts and optimizing them to save the time and effort you would have used to manage your account. Some of the processes that can be automated using these tools include:
- the scheduling of posts
- Ad posting
- Automated responses
- tracking of key metrics
- curating content.
The goal is to add value to your followers and achieve your marketing goal.
Top 5 Best Social Media Automation Tools
Which are the top social media automation tools? Here are our top 5 options:
SproutSocial
One of the key things to consider in a social media automation tool is the available features. The more the features, the merrier. If you are searching for a tool with a wide range of features, SproutSocial is a good option. The tool boasts a wide range of features, such as;
- Smart inbox automation
- Post scheduling
- Chatbox Automation
- Social listening feature
The tool will automatically hide comments containing links and delete inappropriate or spam comments.
Pros
- in-depth social media analytics
- Ability to consolidate messages in one place
- Great for scheduling and posting on social media
- Ability to search for multiple hashtags
Cons
- Not user-friendly
- A bit expensive
SproutSocial costs $249 monthly, which may be out of reach for small businesses.
SocialBee
If you need a more cost-effective tool with a wide range of features, SocialBee is a good option. Starting from $29 per month, it’s a more affordable option for automating social media publishing. While its features aren’t as comprehensive as those on SproutSocial, it also has some great ones.
Key features
- RSS feature for sharing of articles
- Automated reposting
- AI content creation
- Generates hashtags automatically
- Content recycling
The tool allows you to set up content resharing to ensure a consistent posting schedule.
Pros
- Works on multiple platforms
- Intuitive interface
- Good customer service
- Affordable
Cons
- Miss some features in more expensive options
HootSuite
Another tool that compares well with Sprout Social in terms of features is Hootsuite. But at a tiered pricing starting from $99 per month for individuals and $249 per month for teams, it is a good choice for bigger businesses and agencies with bigger social media needs.
Features
- Conversation monitoring and responding
- Scheduling of content and posting
- Detailed social media analytics
- Content curation for different social media platforms
With Hootsuite, you can track comments and replies to respond to them in time.
Pros
- Enables posting on different platforms at a go
- A universal social media inbox helps save time
- Avoid crisis with social media listening
- Great customer service
Cons
- Steep learning curve
- High pricing
- Intimidating user interface
MeetEdgar
MeetEdgar is a social media automation tool that helps users curate posts for different social media platforms. This ensures a consistent posting schedule that will keep your audience engaged. The tools allow you to repurpose your content so that you don’t spend hours brainstorming.
Features
- Automatic publishing
- Import of bulk content
- Content recycling
- Scheduling as per the category
- Analytics
- Content management
- Ability to monitor multiple accounts
MeetEdgar is an excellent choice for repurposing your content so that you do not have to spend hours trying to come up with content ideas.
Pros
- Simplify recycling of posts
- Allow you to choose your best posting time
- Easy management of different accounts
Cons
- A bit expensive
- Hard-to-use interface
- Few platform integrations
CoSchedule
With CoSchedule, you can organize all your marketing and projects simultaneously, enabling you to track all your social media activities in the same place. The tool lets you track your marketing efforts across different channels, not just social media.
Features
- Automated publishing
- Templates for social campaigns
- Drag-drop calendar
- Ability to manage multiple accounts
The tool, which costs $29 per month per user, focuses more on content organizing and publishing, allowing you to schedule as many as 365 posts.
Pros
- Enables individuals and teams to collaborate on projects easily
- Wide range of features
- Easy to manage different accounts from one platform
Cons
- It can be expensive for teams
- Slow loading
With Co-schedule, you can plan, organize, and execute all your content at the same place. With the drag-and-drop calendar, you can easily collaborate with other team members and colleagues.
Wrapping Up
The best social media management tools can make managing your accounts easier, as you do not have to keep repeating the same tasks. But with so many tools out there, it can be hard to choose a good one. With one of the above options, you can be assured of good results in your social media management.
