Do you need a degree to work as a digital marketer? Apparently not. You can pivot into this field from copywriting or even influencing for brands. However, breaking into the industry can be difficult. Here are some steps to take when you’re ready to leave your comfort zone.
Learn the basics
This is an essential step especially if you don’t have any knowledge about the field. The good thing is that you don’t need a college degree. You can simply take a course for a start. Such courses should cover social media marketing, SEO, SEM, email, and digital marketing. After learning these basics, you can begin to put what you have learned into practice with a Mental Health Digital Marketing Agency in the US.
Master the tools
Naturally, the next line of action is learning about the tools after mastering the basics. There are so many tools, but you can start with Google Analytics, Hubspot, salesforce, and Google Ads. These tools help you track the progress of your marketing campaigns to determine if they are effective or not.
Other search engine optimization tools you’ll need include Ahrefs, Semrush, and Moz. Of course, we can’t forget social media as a solid tool for digital marketing. Platforms such as Twitter, Facebook, TikTok, and even Instagram are perfect places to generate leads and attract your target audience.
Build your portfolio
After mastering the tools, it is time to create a portfolio. This is why practicing is necessary. You can highlight those skills in your portfolio. If you worked on a copy or developed a digital marketing strategy that worked well, you can add this as well.
Besides a physical portfolio, your social media can also serve as a portfolio. Some build a niche for themselves on social media through their commentary, and this can stick pretty fast.
Also, you’ll need to build a resume to apply for jobs if you want to be employed. However, you may need more than one resume so you can personalize each one according to the job description. It increases your chances of success.
Networking
Digital marketing is one field that thrives a lot from networking. You need to remain connected to others in the field by reaching out to them and being in common spaces. These networks give you information as well as connections you never knew you needed in the first place.
You can attend programs dedicated to digital marketing experts yearly as well. Some regions have more regular meetups. The entire point of these meetups is to learn from those with more experience and also showcase your skills. You can also use your social media profiles to network with others in your niche.
Don’t isolate yourself if you want to thrive in this field. Be ready to meet new people often. Also, you need to continue to hone your skills. As new technology comes, you’ll be able to fit in regardless. It may take a while to reach the pinnacle but the effort is worth it in the end.
