Connecting the right audience to their products or services is one of the biggest challenges both small and big business owners face. As a business owner, you might wonder how even irrelevant ads appear first whenever you do a search on the web. While many methods are available, one of the most proven and effective ways to connect, drive, and convert sales is through the use of Google Ads.
Google Ads is an indispensable tool for any business owner on the web today. However, understanding how to use it to your advantage is essential for the PPC beginner. This article has been written with the help of Ads Institute and is aimed at beginners interested in learning how to use Google Ads. It will help you understand how to use it and how it works.
Benefits of Google Ads
Using Google Ads has many benefits. Follow along as we discuss a couple.
Perfect for Enhancing Visibility
Have you ever thought about what makes it easy for fishermen to catch fish in the big, wide ocean? The trick is using the right bait. In the same light, the big wide ocean is the internet and search engines, and the fisherman is you, the business owner. To attract customers to your page, you have to use the right ”keywords”. Keyword optimization allows your Ads to appear to the right users whenever they perform a search. That way, only interested consumers get to see your services.
It is Efficient for Drawing in Customers
Remember the fisherman and the bait? The right bait is not only helpful in making you stand out but also for attracting prospective customers. However, for this to be effective, the content of your adverts matters. This is where catchy, engaging, and compelling lines come into play. Your ad should have the potential to captivate and hold the interest of customers who come across it.
Types of Google Ads
Google Ads allows you to create various types of advertisements. Below are the most common types of ads that advertisers tend to use.
Search Ads
With this form of ad, you’ll be placing your paid ad at the top of the search results on Google. Search ads catch the interest of those looking for a particular service or product type when doing a Google search.
Video Ads
These are video contents that appear on YouTube and other sites that are part of the Google video partners program. Here, your ads are strategically placed before, within, or after videos that people often watch on YouTube, or you could find them playing on certain websites.
Display Ads
On the display Ads, Google allows you to display images across different websites. You can tailor your ad to reach specific audiences or individuals.
Tips for Running Your First Google Ads
Here are the basic tips to follow to get started on running your first ad:
Have Clear Expectations
Know and understand what you want from the ad you intend to run. Do you want to generate a lead? Direct customers to your website by getting clicks, or simply gain more visibility? Defining your end goal will help you choose which type of Ad would work best. It is often the first aspect of launching your ad campaign.
Figure Out Your Budget
The prospect of running ads can be as exciting as it proves to be costly. Decide how much you are willing to spend on each type of ad and how often you would like to run them. It would ensure that you choose the right type of ad that matches your budget and is the most effective for your business.
Source for the Right Keywords
As discussed above, keywords are important for the success of your ads. Research the most popular searches on the net and tailor your keywords to match. Keep tweaking them until you get the perfect one. Don’t just use any you think will fit. Go for the keywords that you find to have driven more clicks as well as being less competitive.
Perfect Your Landing Page
As prospective clients are redirected to your page, they should be impressed by what they see. Your landing page should show that you know what you are doing. It can make a client stay and make a purchase or take their business elsewhere. A website designer can help you create the perfect landing page for your advertising requirements.
Track the Effectiveness of Your Ad
Please don’t make the mistake of running an ad and ignoring it. Monitor its performance by tracking useful and important metrics, like conversion rate. This will help you identify which ads are performing well and whether you need to fine-tune or discontinue a particular one. Google Analytics allows you to track key performance metrics that allows you to know the demographics viewing your ads and the best time to reach them.
Conclusion
If you know the right tricks, Google Ads is a valuable and effective marketing tool. They can help you expand your business by reaching more clients and giving your brand more visibility. Your Google Ads will rank above others by leveraging the right keywords, placing the best bids possible, creating engaging ad copy and creatives, and monitoring your ad campaign.
